The economic world is moving from company structures to platforms and ecosystems that are based on them. Rather than treating digital as stand-alone businesses, companies are developing platforms that connect a set of users, partners and service providers. These are value-added platforms because they connect participant groups, such as buyers and sellers, developers and consumers or service…
Products and prices are not enough to win customers in today’s competitive market. What really sets businesses apart is the customer experience. Every encounter a person has with your brand – from browsing a website to getting after sales support – falls within the definition for ‘customer experience’. Companies that provide great experiences create loyalty, trust and result in…
For years the key to business success was bigness. Big companies, with their larger staffs, greater budgets and robust infrastructure were deemed unbeatable. The world of business, as we know it today is different. Markets change so fast, technology changes so quickly and customer preferences are always moving. In this climate, agility sometimes counts for more than size. Companies that…
For businesses that want to grow, digital transformation is no longer optional. It’s about leveraging technology to transform operations, experiences and decision making. Firms that have taken up digital tools are moving faster, serving customers better and competing more effectively internationally. For small startup to giant corporation, digital transformation are starting to be the cornerstone of long-term growth. 1….